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Twenty-three % of respondents reported that they experienced a lack of income in the course of the pandemic, while 6% reported increased revenue. Eleven p.c of small business house owners surveyed have decreased their budgets whereas another 11% even temporarily closed their enterprise. Ten percent of enterprise house owners cut their very own wages, greater than the 6% who furloughed employees or the 5% who needed to implement layoffs. During the pandemic, brands relied on participating with their prospects and potential customers throughout social media. In 2021, there might be a giant push towards a more authentic presence on social media and one which's less curated by social media specialists, such as real behind-the-scenes appears at a company. Along with this shall be partaking influencers and micro-influencers in your industry—those key people who discover themselves driving conversations and engage along with your prospects. Public & Social Sector All over the worl